Freeze branding is virtually painless to the horse. After it has been done, the hair grows in permanently white. (which means, put it on a dark area,

) Anyways, you can go to specific websites where you can custom make your brand. FB isnt too hard to make. I believe it can be pretty costly. But worth it I suppose. Its especially useful if your horse has no specific marks that make him identifiably easily. i.e my paint filly Raine has very distinct markings (there wouldnt ever be a horse colored like her) and has a very noticeably white spot under her belly about the size of a silver dollar. Now what horse do you know that has something exactly like that, in the exact same place? But say your horse is a solid bay, no white markings at all, thats were freeze branding can help. I think a professional is best left to do this for you. It can be pretty tricky. The most common places are on the shoulders and hindquarters although I have seen it on the neck and cheek. The neck seems more for the Arabian and Mustang breeds. Im sure there are others, but those I see most often. I like the idea of putting it on my horses cheek (Togan is dun, Raine is buckskin, and Zippy is chestnut, cant do my paint mare, she is cremello tobiano, more white)